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How to make the most of the preventions made by the Safety Net (Integrated Users)

Here we'll discuss some of the best next steps to take following a prevention from the Email Safety Net

James Paul Pirie avatar
Written by James Paul Pirie
Updated over 3 weeks ago

When an email has been prevented by Allegrow, this is an opportunity to prospect the overall account you're targeting, so you reach the primary inbox. By prioritizing safe contacts and triggering different activities from preventions, you'll stop wasting time on inaccurate contacts, having emails blocked, and get better engagement as a result.

Based on the status of a prevention or contact we've flagged for risk, there are different recommended actions. However, the quickest and most efficient use of the data for those who are integrated (guidance here), would be to have a separate sequence for Safety Net prevented emails.

Using the custom field and automation guidance for your relevant integration (found here), you can proactively move Safety Net prevented contacts into a new sequence to continue the prospecting motion efficiently.

Block/Bounce Risk, Dead Emails & Spamtrap

When you see either of these preventions, we would advise:

  • Removing the contact from sending

  • Source new email contacts at the same company

  • Then, when you’ve sourced these new contacts in bulk, proceed to risk analyze them before reaching out.

You'll still be able to conduct sales efforts toward the target account and reduce the risk of your emails being filtered into spam, and avoid hurting future prospecting efforts.

Do Not Mail & Abuse & Some Risk

When you see either of these preventions, we would advise:

  • Adding this prospect to a different sequence that does not include email steps, unless they become engaged with your messaging or confirm their email address with you over a Call/LinkedIn Message

An example cadence could look something like this: (a) 1x Linkedin connection, (b) 3x Calls, (c) 1x Linkedin Message, and (d) 1x manual task to evaluate if the prospect is engaged enough to receive a manual email.

Safe

When a contact is updated as 'Safe' by the Safety Net, this means that the email you're looking to reach out to is safe to email based on our risk analysis. We would recommend that best practices be followed when reaching out to this segment to maintain a positive outreach campaign.

If you have any questions, please reach out to <support@allegrow.co> or your Customer Success Manager.

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