When an email has been prevented by Allegrow, we would recommend treating this as an opportunity to continue the sales motion without wasting time and resources by continuing to email the prospect.
To ensure emails to your ideal prospects land in the primary inbox (not anywhere else), and to reduce the time that’s wasted following up with prospects who are very unlikely to engage with your outreach - we would advise taking specific action depending on which of the below categories you're prospect falls into following prevention. We aim to help you maximize your overall prospecting efficiency and improve your results!
Block/Bounce Risk
A Block/Bounce Risk prevention means that the person you're looking to reach out to will highly likely produce a bounce or block any outbound email that you send to them. Reaching out to this type of contact means that your future sends to safe contacts are put at risk and more likely to land in spam.
When you see this prevention, we would advise:
Removing the contact from sending
Source new email contacts at the same company
Then, whhen you’ve sourced these new contacts in bulk, proceed to risk analyze them before reaching out.
You'll still be able to conduct sales efforts toward the overall target customer and reduce the risk of your emails being filtered into spam and hurting future prospecting efforts.
Do Not Mail & Abuse
A Do Not Mail/Abuse prevention means that the email you’re looking to contact is more likely to result in a manual spam report, these can hurt your deliverability and, in some cases, can result in your mailbox being suspended.
When you see this prevention, we would advise:
Adding this prospect to a different sequence that does not include email steps, unless they become engaged with your messaging or confirm their email address with you over a Call/LinkedIn Message
An example cadence could look something like this: (a) 1x Linkedin connection, (b) 3x Calls, (c) 1x Linkedin Message, and (d) 1x manual task to evaluate if the prospect is engaged enough to receive a manual email.
Unknown Email
From time to time, you may see an 'Unknown' prevention. This essentially means that we've identified some risk, but we've been unable to provide a conclusive result under one of our other categories and cannot place them in one for optimal prospecting.
When you see this prevention, we would advise:
Removing the contact from prospecting for 30 days
Re-upload them to the safety net for further analysis before taking action towards these contacts.
During the 30 days, Allegrow will conduct additional research and analysis to help determine which category the contact should be placed in.
Dead Email
A 'Dead Email' prevention means, that this email is likely to be a dead account. Prospecting this type of email can route your email to spam traps or central company accounts which aren't monitored. This means your prospecting efforts are then wasted.
On some occasions, they may not produce a bounce and may even show some 'activity' however, reaching out to them can harm your overall approach because the recipient that you're trying to reach will not actively monitor the mailbox you're reaching out to.
When you see this prevention, we would advise:
Adding them to a different sequence, which only includes non-email touch points.
For example a sequence exclusively made up of phone calls, LinkedIn messages and social interactions.
Doing this and utilizing other channels, means your prospecting efforts will actually be targeted to the person that you intend.
Spamtrap
A 'Spamtrap' prevention means that the email you’re looking to contact is highly likely to be a spam trap. If you contact the email, you will likely land you on a blacklist and harm your deliverability.
When you see this prevention, we would advise:
Removing these contacts from sending
Sourcing new email contacts at the same company
As a final step, when you have sourced the new contacts in bulk, you can risk analyze them again using the Safety Net before reaching out to them.
Safe
When a contact is updated as 'Safe' by the Safety Net, this means that the email you're looking to reach out to is safe to email based on our risk analysis. We would recommend that best practices are still followed when reaching out to this segment to maintain a positive outreach campaign.
Don't forget that you can find resources in our knowledge base, which cover technical considerations when emailing, creating the most engaging content and ensuring you have a genuinely good reason/trigger for reaching out to a prospect.