When an email has been prevented by Allegrow, this is an opportunity to prospect the overall account you're targeting, so you reach the primary inbox. By prioritizing safe contacts and triggering different activities from preventions, you'll stop wasting time on inaccurate contacts, having emails blocked, and get better engagement as a result.
Based on the status of a prevention or contact we've flagged for risk, there are different recommended actions. Here's an outline of what to do with each status.
Block/Bounce Risk
A Block/Bounce Risk prevention means that the contact in question is highly likely to produce a bounce, block any outbound email that you send to them, or be a completely invalid contact. (Make sure to carefully avoid emailing these: Reaching out to these contacts accidentally means future emails you send to good/valid contacts will likely to land in spam).
When you see this prevention, we would advise:
Removing the contact from sending
Source new email contacts at the same company
Then, when you’ve sourced these new contacts in bulk, proceed to risk analyze them before reaching out.
You'll still be able to conduct sales efforts toward the target account and reduce the risk of your emails being filtered into spam, and avoid hurting future prospecting efforts.
Do Not Mail & Abuse
A Do Not Mail/Abuse prevention means that the email you’re looking to contact is more likely to result in a manual spam report, which can hurt your deliverability and, in some cases, can result in your mailbox being suspended.
When you see this prevention, we would advise:
Adding this prospect to a different sequence that does not include email steps, unless they become engaged with your messaging or confirm their email address with you over a Call/LinkedIn Message
An example cadence could look something like this: (a) 1x Linkedin connection, (b) 3x Calls, (c) 1x Linkedin Message, and (d) 1x manual task to evaluate if the prospect is engaged enough to receive a manual email.
Unknown Email
From time to time, you may see an 'Unknown' prevention. This essentially means that we've identified some risk, but we've been unable to provide a conclusive result under one of our other categories and cannot place them in one for optimal prospecting.
When you see this prevention, we would advise:
Removing the contact from prospecting for 30 days
Re-upload them to the safety net for further analysis before taking action towards these contacts.
During the 30 days, Allegrow will conduct additional research and analysis to help determine which category the contact should be placed in.
Dead Email
A 'Dead Email' prevention means, that this email is likely to be a dead account. Prospecting this type of email can route your email to spam traps or central company accounts, which aren't your target prospect. Meaning your prospecting efforts are then wasted, and the target company you're emailing is likely to block-list you as a sender.
(Because these types of emails are usually on catch-all servers, they usually don't produce a bounce and may even show some 'activity'; however, reaching out to them harms your prospecting because the recipient that you're trying to reach will not actively monitor the mailbox to which your message ends up being filterd into).
When you see this prevention, we would advise:
Sourcing a different contact at the same account unless you can reach the contact on a different channel.
If you can contact the person via direct dial / mobile. You should add them to a different sequence, which only includes non-email touchpoints.
For example, a sequence exclusively made up of phone calls, LinkedIn messages, and social interactions.
Doing this and utilizing other channels, means your prospecting efforts will actually be targeted to the person that you intend.
Spamtrap
A 'Spamtrap' prevention means that the email you’re looking to contact is highly likely to be a spam trap. If you contact the email, you will likely land you on a blacklist and harm your deliverability.
When you see this prevention, we would advise:
Removing these contacts from sending
Sourcing new email contacts at the same company
As a final step, when you have sourced the new contacts in bulk, you can risk analyze them again using the Safety Net before reaching out to them.
Safe
When a contact is updated as 'Safe' by the Safety Net, this means that the email you're looking to reach out to is safe to email based on our risk analysis. We would recommend that best practices are still followed when reaching out to this segment to maintain a positive outreach campaign.
Don't forget that you can find resources in our knowledge base, which cover technical considerations when emailing, creating the most engaging content and ensuring you have a genuinely good reason/trigger for reaching out to a prospect.