Once you've connected all of your mailboxes to Allegrow and we start collating the data in your admin, you're going to want to know how to analyse this and what to do with the data.

Remember, it takes 3 days for data to start populating within your Allegrow dashboard and up to 7 days for us to build out a large enough test sample size to give you an accurate indication of your current reputation percentage.

Coming into the end of the 4 week period, most users begin to see the initial benefits of the platform including better response and open rates as well as engagement beginning to life in general - pairing the general test traffic with the Safety Net or using SN Everywhere will also help improve the initial results of using Allegrow.

Allegrow provides you with live and up-to-date data on your sender reputation once you've connected all of your mailboxes that are performing outbound sending to Allegrow. We give you this data on a per-domain basis as well as a per-mailbox basis as you can see below:

Now when you're looking to analyse your chart data it's important to look for trends to support either an increase or a decrease in sender reputation - you'll want to have at least 7 data points to support this - you can identify those by hovering the mouse over your reputation data.

Remember, daily fluctuation by a single percentage point is perfectly normal and to be expected in the usual course of outbound sending. Where we would be concerned, or want to investigate further would be if you see a sharp/sudden decline or a gradual decline of 10% or more over 7 days.

This means that a larger percentage of the prospects that you are emailing will have your email placed into their primary inbox on average - this should mean your open rate (if you're tracking this) and reply rates are also likely to increase, generating more opportunities via email for the business - which is great!

Remember, the data inside of Allegrow and your sender reputation is a measure of what percentage of your emails are landing in the main inbox and is being calculated from the emails that we're sending inside the Allegrow network.

If you see a decline in your sender reputation this essentially means that your sender reputation has gotten worse and more of your emails appear to be landing in spam folders on average.

When you see a decline in sender reputation there are a number of different contributing factors that could be affecting your sender reputation.

Volume - if your overall outbound email traffic has increased this can be a common cause of decline. Naturally, if you're sending more emails there is a greater chance more people will report your emails as spam or not engage with you. Aligned with this, a significant spike in volume (i.e a 100% overall increase as an example) can also send risk signals to Email Service Providers and reduce your overall sender reputation.

Content Changes - if you've recently made changes to your content in your outbound approach (a different subject line, more 'personalisation', adding a new meme) this can also be a cause of decline in sender reputation. Why? The sentiment of how the email is being received may have changed and you could be experiencing an increase in manual spam reports. Review your content against our best practices here and evaluate if there is room for iteration or removal of some aspects. If you can't find anything glaringly obvious with the content or if you haven't changed this in some time, you can reach out to your CSM for a more in-depth sequence review.

Data Quality - if you're experiencing declines in sender reputation it may be worth looking more closely at your bounce rates. If you've recently had an increase from the previous week or month, this could be sending risk signals to ESP providers that you don't really 'know' the people you're prospecting. Benchmarking suggests that a bounce rate of over 2.8% usually puts you in the red zone and can cause issues. You can check your data quality in Allegrow by utilising the SN Everywhere. Check out our guidance here to learn more.

Not enough mailboxes connected - You may not have enough mailboxes connected to Allegrow in line with your sending volume to accurately track your sender reputation. We would usually recommend 1 mailbox connected per every 1,000 outbound emails and ensuring that any mailbox that is actively performing cold outbound should be connected to your Allegrow account.

Allegrow reports on real-time data, which means you should expect regular fluctuations in the reputation rate. Therefore, unless a downward trend holds for at least 7 days, you may just be experiencing some fluctuation. However, if you have any concerns regarding a sudden decline or you're seeing the start of a trend, always feel free to reach out to your Customer Success Manager.

If you have any other questions regarding your reputation data and anything else within Allegrow - please feel free to reach out to your Customer Success Manager who will be happy to investigate this further with you.